Yup, it’s a thing! Einstein Bros. Bagels is launching the world’s first caffeinated bagel Thursday. Dubbed the “Espresso Buzz Bagel,” each pastry contains 32 milligrams of caffeine—about a third of what you’ll find in the average 8-ounce cup.
The Lakewood, Colo.-based bagel chain says it’s been working on the product for about nine months. Spurred by younger consumers’ interest in craft coffee, the bakery hopes this “unique and innovative” food offering will be a hit with tired hipsters across the country.
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