• What The Hell Is Matcha! Posted on May 19, 2017

    What The Hell Is Matcha! We’re living in what can only be called a coffee renaissance. But what if you’re not into coffee? Don’t people who aren’t into coffee deserve an afternoon pick-me-up, too?

    They do indeed. Introducing matcha, the answer to all of your mid-afternoon mind-awakening needs. This brightly colored beverage has been seen in the hands of celebrities, city dwellers, and, of course, on the Instagram feeds of hipsters worldwide, but what exactly is matcha?

    We’re breaking it down here: https://vinepair.com/articles/what-the-hell-is-matcha/

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